Protecting Your Trademark — Is it always good for business?

You may have seen the headlines over the summer that lululemon sued Costco for trademark infringement because Costco has been selling clothing that bears a striking resemblance to lululemon clothing. Your first thought might have been to head to Costco to pick up your own wardrobe of the “dupes,” as the kids call them. But your second thought—my second thought anyway—might have been, “Does lululemon have a real trademark to protect? Doesn’t all athleisure look similar?...
By: Felicello Law PC


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