The mysterious hum heard around the world may finally have an explanation

The mysterious sound known as The Hum has been reported worldwide for decades, yet its source often remains impossible to find. Researchers tested whether people who hear it have exceptional low-frequency hearing or measurable sounds produced inside their ears, but neither explanation fit most participants. The strongest possibility is that many cases involve low-frequency tinnitus, even though the sound seems completely external.


http://dlvr.it/TTcLZl

Scientists discover why ozempic may not work for some people

Scientists have identified genetic variants that may make some people less responsive to GLP-1 drugs used to treat Type 2 diabetes. Roughly 10% of the population carries these variants, which appear to cause a mysterious form of "GLP-1 resistance." In several clinical trials, carriers were significantly less likely to reach healthy blood sugar targets while taking GLP-1 medications.


http://dlvr.it/TTcHfq

Popular sugar substitutes linked to faster brain aging

Several popular sugar substitutes may not be as harmless as they seem. Adults who consumed the most artificial sweeteners showed substantially faster declines in memory and thinking, especially if they were under 60 or had diabetes. The highest intake was linked to cognitive aging roughly 1.6 years faster than the lowest intake. Researchers stressed that more studies are needed before concluding that sweeteners are the cause.


http://dlvr.it/TTcHc1

Beyond the Product: Why Packaging May Be Your Most Valuable IP Asset

When companies think about intellectual property protection, they often focus on the product itself while overlooking the packaging that consumers often notice first....
By: Quarles & Brady LLP


http://dlvr.it/TTcDCs

When a Colorway Becomes a Trademark Problem: 7-Eleven Sues Nike Over Air Max 95 Release

A sneaker drop has unexpectedly turned into a viral trademark fight between 7-Eleven and Nike and a strong reminder for companies that trademark risk extends far beyond names and logos. The trademark dispute highlights an important point for brand owners: trademark clearance should evaluate not only names and logos, but also product designs and other visual elements that may function as brand identifiers....
By: Dinsmore & Shohl LLP


http://dlvr.it/TTbfxH