Mark it: 7 big trademark, copyright, and advertising trends we are watching for 2026

From trademark prosecution reforms and copyright litigation milestones to tightening advertising substantiation standards, evolving trade secret risks, and the ongoing battle over product design “dupes,” 2026 presents a mix of regulatory shifts, enforcement developments, and technology-driven challenges that will reshape how companies protect and leverage their intellectual property (IP)....
By: DLA Piper


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