Dupes, Not Counterfeits: Why Look-Alike Products Are the Trademark Battleground of 2026

“Dupes” are no longer just a social media trend or a consumer wink-wink. They are now a serious brand-protection issue sitting at the intersection of trademark law, design rights, and digital marketing. The key legal question is not whether products look alike, but whether that similarity actually causes consumer confusion....
By: Brooks Kushman P.C.


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