Emerging Counterfeiting Tactic: Private Label Marks to Evade Online Enforcement

A new and increasingly sophisticated form of counterfeiting is challenging traditional brand protection strategies. Counterfeiters are now avoiding the use of well-known house marks and instead applying “private label” marks to infringing products. This tactic allows them to bypass automated takedown systems on platforms like Amazon, which often rely on direct trademark matches to identify counterfeit listings....
By: Brownstein Hyatt Farber Schreck


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