From Content Creation to the Courtroom: Influencer Liability for Promoting Counterfeit Goods

A recent courtroom loss for a social media influencer is putting a sharper edge on a risk many in the creator economy still underestimate. Nike secured a roughly $11-million jury verdict against Nicholas Tuinenburg in March 2026, an influencer and founder of “Divide The Youth,” after he was found liable for willful counterfeiting and trademark and trade dress infringement....
By: Procopio, Cory, Hargreaves & Savitch LLP


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