KEY TAKEAWAYS - • CPG companies often create patentable and protectable IP in packaging, formulation, manufacturing, sustainability, and brand-design work, not just in formal R&D. • Lost value usually comes from timing and process failures: public launch before filing review, weak supplier controls, missed design patents, poor marking, and overreliance on trade dress. • A practical IP capture process should connect protection decisions to margin, retailer strategy, copycat risk,...
By: Whiteford
http://dlvr.it/TTFGvn
