Part 2: The Look Is the Brand: Trade Dress Protection in the Dupe Era

Imagine you text your husband while he’s running errands: “I ran out of mascara, can you stop at Ulta and get me new one? It’s Roller Lash, with the pink top and the black tube.” He finds one, and it looks like the mascara he’s seen you apply each morning....
By: Sterne, Kessler, Goldstein & Fox P.L.L.C.


http://dlvr.it/TTpjNS