Today’s consumers can spot a copy. Trademark law, however, is still largely built around a different question: are consumers confused? That tension sits at the center of New Balance Athletics, Inc. v. Decathlon America LLC. In its recently filed complaint, New Balance asserts claims for trademark infringement and false designation of origin, both of which generally require a likelihood of consumer confusion, as well as dilution of its allegedly famous “N” mark, which does not....
By: BakerHostetler
http://dlvr.it/TVm9Pc
