The Shape of the Season: Holiday Insights on Nontraditional Trademarks

The holiday season puts brands on full display—storefronts glow, packaging pops, and signature sounds and scents fill the air. It is also a great time to consider how nontraditional trademarks might advance your brand’s business goals. Here are a few practical takeaways to help your team leverage the season....
By: Perkins Coie


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