Bad Spaniels Bites Back: The Ninth Circuit Narrows Trademark Tarnishment and Restores Parody to the Dilution Analysis

On August 4, 2026, the U.S. Court of Appeals for the Ninth Circuit issued the latest decision in the long-running trademark dispute between Jack Daniel’s Properties, Inc. and VIP Products LLC over VIP’s “Bad Spaniels” dog toy. The court ruled for VIP, holding that Jack Daniel’s had not proven its parody dog toy damaged the whiskey brand’s reputation....
By: Coblentz Patch Duffy & Bass


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