Imitation Game: Legal Considerations with Dupes-Based Business Models

Lower-cost products that are inspired by luxury or well-known branded products —often called “dupes”—have been a fixture in the consumer marketplace for decades. From store-brand pain relievers sold in similar packaging next to their name-brand counterparts to the emergence of “smell-alike” perfumes, the concept of offering a more affordable alternative to a popular product is not new....
By: Ropes & Gray LLP


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