Summary Trade dress is a powerful intellectual property (IP) tool that can be used to protect the distinctive non-functional “look and feel" of a product’s design, shape and/or 3D configuration.[1] Product manufacturers and designers can look to trade dress as a potential supplemental type of IP protection (in addition to patent or copyright protection), or as an alternative type of IP protection (where, for example, a statutory bar prevents an entity from protecting aspects of the subject...
By: Bond Schoeneck & King PLLC
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