L'eggo My Rights: Parody or Trademark Violation?

In another in a long line of trademark imitation cases, Kellogg North America Co. LLC has filed a trademark and trade dress infringement lawsuit against a small Ohio-based food truck named L’eggo My Eggroll, arguing that the truck’s name and branding unlawfully copy Kellogg’s iconic L'EGGO MY EGGO trademark. According to Kellogg’s complaint, the food truck not only mimics the language of its well-known slogan but also borrows visual elements, including similar colors and fonts associated with...
By: Farella Braun + Martel LLP


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